LEARN HOW TO CREATE A BUSINESS PLAN AND BRAND YOUR COMPANY IN THE DIGITAL MARKET!

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours? Defining your brand is like a journey of business self-discovery. Learn the needs, habits and desires of your current and prospective customers. And don't rely on what you think they think. Know what they think.

Location
Maryland Institute College of Art
Instructor
Diamond D Ross
Part of
April 21 #NAKExchange Day!
Sessions
Saturday, April 21, 2018 1:00 - 2:30 PM
 
 

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours? Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below: What is your company's mission? What are the benefits and features of your products or services? What do your customers and prospects already think of your company? What qualities do you want them to associate with your company? Do your research. Learn the needs, habits and desires of your current and prospective customers. And don't rely on what you think they think. Know what they think.