Creating a Basic CRM on a $0 budget

If you're in (or aspiring to be in) business or run an organization, you know that the relationships you create with customers or your target audience are vital to the organization's health. How do you manage customer information? How do you keep track of who your members are and what they like? What data should you collect in the first place? How do you use data intelligently to make decisions that will keep your target audience engaged in what you're offering? You create a Customer Relationship Management (CRM) system.

Location
Maryland Institute College of Art
Instructor
Candace Chance
Part of
April 21 #NAKExchange Day!
Sessions
Saturday, April 21, 2018 12:15 - 1:45 PM
 
 

If you're in (or aspiring to be in) business or run an organization, you know that the relationships you create with customers or your target audience are vital to the organization's health. How do you manage customer information? How do you keep track of who your members are and what they like? What data should you collect in the first place? How do you use data intelligently to make decisions that will keep your target audience engaged in what you're offering? You create a Customer Relationship Management (CRM) system. In this 2 part course, you will get a step-by-step guide to creating a basic CRM system that costs you nothing. This is designed for those that have little to no prior background knowledge of CRMs.